HOW TO PLAN YOUR ATTACK ?

Exporting to the 3 major markets of Europe - France, Germany and UK


There are of course some artists that are happy to concentrate and build their careers in one territory  - France and Germany for instance are big enough markets to provide audiences and sales substantial enough to sustain healthy careers for some acts. However many artists and their teams aspire to cross borders and build international success.  But how do you go about planning an international campaign to break into Europe's main markets , Germany, the UK and France? We set up a test case, inviting internationally experienced professionals from the areas of management, recording and distribution, live, publishing and PR, to come together to provide the team necessary to plan and explain the sort of campaign and the strategies essential to promote our theoretical artists and their product to international recognition.


New panel concept
We set up a test case, inviting internationally experienced professionals from the areas of management, label, distribution, live  and PR, to come together to provide the team necessary to plan and explain the sort of campaign and the strategies essential to promote our theoretical artists and their product to international recognition.

The Scenario
UK imaginary band THE WANABEES have been making quite a name for themselves, having played a few festivals plus Eurosonic, Reeperbahn and MaMA. Manager Christian Ulf Hansen has signed them to One Little Indian via Andy Bibey, their first releases have had a good response from radio and press in the UK, France and Germany, and Romain Vivien at Believe Digital reports good sales. The response to their showcase gig  at MaMA aroused the interest of Junzi Arts and Clotaire Buche has taken them on for European representation. This response from three territories has led to Christian Hald Buhl of Factory 92 in Hamburg, being taken on to help plan and coordinate an integrated strategy and PR campaign…..



How to plan your attack? (Eng) @ MaMA 2014, 16... par MaMA_Event


Thursday, October 16th
Le Trianon
11:00 to 12:30

HOW TO PLAN YOUR ATTACK ?

Access: Restricted to MaMA delegates (subject to availability)

FR

MaMA