FESTIVALS: NEW AUDIENCES, NEW TOOLS?

The diversity of festivals’ audiences has been, for a long time, a poorly known subject. Each event was often considered destined for its «own» faithful and unique audience. The handling of audiences has been completely transformed, in three main aspects. First, today we have become much more familiar with audiences, thanks to the approach of festivals themselves, as well as new tools rendered possible by the development of social networks and mobile applications. Second, we have gained valuable knowledge through recently conducted surveys in the musical domaine, which adopt a point of view that is based on quantity as well as quality. Lastly, the variations within audiences raise strategic questions, in how they influence the economy of these events, as well as the issues  of cultural and artistic politics.

This round table will be organized in three stages. The first stage will present a synthesis of three case studies (between 2010 and 2014) by Emmanuel Négrier, whose subject was festival audiences, (classical music, jazz, contemporary music, world music), as well as new strategic monitoring and a festivalgoers reconnaissance tool via the web and mobile phones. The second stage will focus on the testimony of three festival managers that were chosen for their respective complimentary fields and event formats. The third stage will be reserved for interaction within the audience.

The session will be hosted by Emmanuel Négrier, Head of research at the CNRS.
 


Thursday, October 16th
Le Centre Musical FGO-Barbara
14:00 to 15:30

FESTIVALS: NEW AUDIENCES, NEW TOOLS?

Access: Restricted to MaMA delegates (subject to availability)

FR

France Festivals

The mission of France Festivals, a French federation for music and the performing arts, is to give advice, to assist and to support the development of its members, as well as to emphasize the importance of festivals in the field of Live Performance.