MAJOR MUSICAL TENDENCIES OF ADVERTISEMENT ON FRENCH TV SCREENS

Through the decoding of typical French advertisements (a viewing of prime time TV spots), we will reveal the main musical trends in French advertising. We will then discuss the efficiency of certain choices with the help of a panel of heads of advertising agencies, whilst offering a reinterpretation of certain campaigns with radically different musical choices.


 


The review of this debate is available on www.riffx.fr



Thursday, October 16th
Le Louxor
10:30 to 12:00

MAJOR MUSICAL TENDENCIES OF ADVERTISEMENT ON FRENCH TV SCREENS

Access: Restricted to MaMA delegates (subject to availability)

FR

Creaminal

Rich by a wide network of labels, publishers and artists partners, the independent music for pictures agency Creaminal guides for about ten years directors, producers and creative in their choice of music for advertisements as well as movies or video games.